“The Online Search Landscape Has Seen More Turbulence This Last Year than at almost any time in Moz’s 20-year history,” said Ethan Hays, Moz’s General Manager, at MozCon 2024.
Even with all these changes, SEO (Search Engine Optimization) remains critical. While our approach to SEO has evolved over the past few years, its core objective is unchanged:
💡 People are still searching on Google and need the best possible answers. With AI expanding, the internet is flooded with information, and Google is on a mission to reduce unoriginal content by 40%.
💡 Google now prioritizes user engagement and unique contributions. To rank well, your website must be original, helpful, and engaging. This involves creating vivid articles, videos, and other pieces that users love.
💡 SEO now means creating standout material with the right keywords and ensuring a strong online presence. Google checks out your entire online footprint, past your website.
So, SEO and copywriting still go hand in hand. They team up to make your website appealing, captivating, and conversion-friendly.
✓ It's about positioning yourself as an authority
✓ And creating trust with your readers and potential customers
✓ It's about building your brand presence and awareness
This guide shows you how these strategies blend for a website to draw in visitors and turn them into your customers.
Keyword Research
Finding the right keywords is vital. It lets you craft content that speaks to your audience's needs. Boosting your site's appeal to search engines. This can mean better rankings, more traffic, and more conversions.
On-Page Optimization
On-page optimization means fine-tuning your web content to boost relevance and search engine rankings. Always choose clear over clever.
Captivate your audience with
✓ Persuasive headlines
✓ Compelling CTA's (calls-to-action)
✓ Engaging visuals
Technical SEO
Technical SEO means fine-tuning your website's technical side for better performance and accessibility.
✓ Site speed
✓ Optimized for mobile use
✓ Smooth navigation & experience
✓ Compelling Meta Tags
The Power of Copywriting for Conversions
Aside from SEO, compelling copy is necessary for turning website visitors into your customers. If your words don't grab them, they'll bounce – plain and simple.
Know Your Audience. To nail conversion-focused copy, start by getting to know your audience inside out and connecting on a personal level.
✓ Who are they?
✓ What do they need?
✓ What do they worry about and dream of?
✓ What makes them click?
Craft Readable and Scannable Copy
Online readers scan, so make your copy easy to read and skim.
✓ Break it into short paragraphs, add subheadings for guidance, and use lists for key points.
✓ Use plain language, skip jargon, and ditch confusing tech terms.
Let me take you on a word journey tailored just for YOU!