Every piece of copy I create is strategically designed to boost conversions.
But I can't guarantee a specific conversion percentage rate.
Here's why:
There are many factors outside my control as your copywriter that prevent me from a guarantee to you.
Yes, I research your ideal customer, brand, and SEO keywords. I then create copy tailored to your target audience.
But I’m not able to influence a few key factors:
✓ The product. If your product/service isn't in demand, no fancy words can change that.
✓ The distribution. I can create a stellar copy. But it won't work overnight if you have not developed an audience.
✓ The design. I can craft compelling sales pitches, but effective communication requires a well-designed layout and up-to-date aesthetics.
Now, it’s the norm for copywriters to use online marketing measurement tools and performance indicators. Websites, for example, need the ability to be linked to such measurement tools like Google Analytics.
Google's algorithms now prioritize content focus over SEO tricks, emphasizing core copywriting principles' enduring importance.
My writing focuses on "What's in it for me?" from the customer's perspective. Building an emotional narrative because decisions are often emotional, not logical.
Here's a simple analogy: A mechanic ensures a functional car, a roofer a leak-proof roof – concrete guarantees. However, a copywriter can't promise specific outcomes.
As a copywriter, I do my homework. Researching your target audience, language, tone, keywords, and successful content in your niche. I'll structure the writing for the best possible outcome. But no one can predict the future. It's educated guesswork at its core. Nobody has a crystal ball. So, while I can assure you I'll do my job well, I can't guarantee specific outcomes.
One thing's for sure, and it might sound almost like a guarantee: Bringing a copywriter on board will boost your project's success. It's not a risk; it's an investment. You receive valuable, reusable content that keeps working for you while you focus on other tasks.
What makes me stand out from other copywriters?
In a coconutshell: My ability to transform ordinary words into relatable, impactful ones that drive connections, conversions, and business growth for your hospitality and lifestyle brand.
✓ I dive deep into market research and capture the voice-of-customer .
✓ Your copy gets a structured format, meticulous editing, and thoughtful wireframing.
✓ I write for humans with regard to best SEO practices.
✓ We read through each draft together on a video call.
✓ You'll enjoy my strategic insights into your services.
✓ I'll hand you a top-notch PDF of your brand message for your reference and team sharing.