How to create newsletters that captivate.
Feel stuck in your marketing with unpredictable social media algorithms and paid ads?
You need to move the needle because stuck-in-the-mud strategies lead to muddled results.
💡 When your past and future guests subscribe to your newsletter, they invite you to show up in their inbox—it’s private.
💡 They focus on you without scrolling or distractions—it’s exclusive.
💡 Email newsletters create a singular connection—it's intimate.
Are you aware?
"A good email ROI can average between 3600% to 4200%, meaning every $1 invested returns an average of $36 to $42." — Mailercloud, 2024.
Imagine your online subscribers—currently lounging on their lime-green loveseats—wanderlust dreaming and engaging as you take them on a virtual sojourn, road trip, or 'forgot my boots, but the mud feels fine' rainforest hike.
Regular emails catapult your marketing efforts and raise your direct bookings.
Partner with me, and we'll kick things off with a strategy session. Afterward, I can craft newsletters that perfectly match your vision and business goals.
I want you to…
💫 Feel confident knowing the direction is clear and focused.
💫 Experience the satisfaction of attracting travelers with sophisticated zeal.
💫 Free you to focus on planning new packages, exploring exciting adventures, or enjoying a well-deserved break.
The Role of Welcome Email Sequences in Boosting Newsletter Success
The Clickably Yours – Welcome Sequence.
Now, let’s talk about one of the most critical elements of email marketing: the welcome email sequence. This is where your journey with your subscribers begins, and it sets the tone for all future interactions.
Did you know?
“74% of email subscribers expect to receive a welcome email just after subscribing to a new newsletter. This alone should make it a fundamental part of your email marketing strategy.” — Omnisend, 2024
Yet, 61% of brands overlook welcome sequences, and this number is even higher for travel brands. A top-notch sequence quickly guides new subscribers through the awareness funnel while building trust. (that’s a mouthful, right?).
It means guiding future travelers from AWARENESS—when they first hear about your resort or DMC—to INTEREST, where they read reviews or follow you on social media. Finally, we want to bring them to the DECISION stage, where they choose to become your guests.
So, if you’re looking to:
💡 Provide instant value
💡 Stand out from the crowd
💡 Make a great first impression
💡 Build trustworthy relationships
💡 Show gratitude by saying thanks for joining
Then ‘The Clickably Yours – Welcome Sequence’ is perfect for you.
Why Are Welcome Email Sequences a Game Changer?
Picture this: You’re hosting a party at your place. The weather is dreadful - pouring rain.
You wouldn’t leave your guests stranded out there, right?
Of course not!
You swing open the door, grab their umbrellas, and hand them a Himkok’s Rhubarb cocktail (yes, you made a batch just for this occasion).
As more friends trickle in, each one is greeted with the same enthusiastic energy.
That’s how a welcome sequence helps support your business marketing efforts.
It’s your chance to give your new subscribers an attention-grabbing welcome to your business and a tantalizing sneak peek into the unique experiences and surprises you offer.
Getting an invite into your future guests' inbox is as intimate as having a home party. Your subscribers are at their peak interest when they arrive—just like your party guests when you handed them their first drink.
Let’s take your newsletters from blah to pinch me.
Are you ready to get started?
P.S.
Give the ‘Himkok’s Rhubarb’ a try or a stir:
Glass: Stemless wine glass
Garnish: Thin slice of rhubarb dipped in sugar
Ingredients: 20ml Linie aquavit, 90ml light sour beer,
30ml rhubarb syrup, 15ml lemon juice or malic solution
Method: For the rhubarb syrup, combine rhubarb juice and sugar in a one-to-one ratio in a pan over a low heat and cook until the sugar has dissolved. To make the cocktail, add all of the ingredients over ice to a glass and stir.