01 // NURTURED FOR PROFITS MESSAGE BUNDLES
Nurtured for Profits Email Message Bundles
As a DMC, travel agent, or boutique property you sell custom-tailored destination itineraries or accommodations that showcase magnificent regions, urban centers, and iconic landmarks. Your strong insider connections act as the golden thread, weaving together a tapestry of authentic experiences and luxurious moments, while fulfilling your travelers' wish lists.
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But here is the thing …
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When a potential lead lands in your inbox, you still need to hook them, build trust, and convert them into closing the sale.
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Your messaging is your superpower when it comes to:
✔ Building trust
✔ Overcoming hesitations
✔ Turning browsers into buyers
Psychological triggers enhance your messaging when:
→ You’re about to mention a significant $ investment
→ The conversion process slows or stalls
→ Your lead feels uncertain
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Now, imagine if your messaging went beyond the basics for higher conversion.
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What if it became a powerful tool to nurture relationships, spark anticipation and inspire upsell opportunities?
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You’re already crafting bespoke travel experiences at your destination—why not extend that personalized journey from the moment they open your first email?
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✔ Emails that hook your lead and spark excitement
✔ Preference emails that overcome hesitation
✔ Post-visit emails that plant seeds
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Here’s how I can help you:
Messaging Sequence for
DMCs and Travel Agents:
Perfect if your conversion rate for
incoming leads are under target.
Here’s What You Get
✔ 60-minute strategy session & questionnaire
✔ Detailed copywriting proposal brief
✔ Capture of Voice-of-Customer (VOC)
✔ Mapping your 1-3 conversion-optimized messaging templates (150 - 650 words each) + 5-7 examples based on the messaging pieces provided by you
✔ Up to 3 different template versions (e.g. B2C + 2 different B2B connections)
✔ 2 subject lines for split testing
✔ Intro into best practices of timing and email tracking
✔ 6 follow-up templates if your lead goes cold
✔ Your secret superpower: Testimonial mining and planting seeds for future visits
✔ Professional editing for every email to ensure that it’s easy to read and designed to increase click-through rate
✔ 2 free revision
✔ Professional proofreading of the final version
And I’ll have a BONUS for you:
✔ How to nurture clients with confirmed bookings when their travel is 3 to 12 months away
Starts at USD 1150
Timeline: 3 weeks
Messaging Sequence for
Boutique Properties:
Perfect if your messaging didn’t reach
the targeted upsells
Here’s What You Get
✔ Detailed copywriting proposal brief
✔ 60-minute strategy session & questionnaire
✔ Capture of Voice-of-Customer (VOC)
✔ Mapping your 5 - 8 email sequence (150 - 550 words each)
✔ 2 subject lines for split testing each email
✔ Professional editing for every email to ensure that it’s easy to read and designed to increase click-through rate
✔ 2 free revision
✔ Professional proofreading of the final version
And I’ll have a BONUS for you:
✔ How to nurture clients with confirmed bookings when their travel is 3 to 12 months away
Starts at USD 650
Timeline: 2 weeks
02 // EMAIL MESSAGE BUNDLES TESTIMONIALS
Client Love
“ … Every piece of copy you've crafted feels magical to me. Each time I read through it, I discover something new and wonderful. It’s clear that every decision we’re making now is backed by your expertise and thorough research … ”
Andrea Morita
CEO & Founder of ‘The Colombian Trip’
03 // NURTURED FOR PROFITS MONTHLY BUNDLES
Your Website Copy Is Up and Your Email Messaging Is Optimized for Conversion.
Now it's time to show it off and keep that momentum going.
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The next step is to extend your marketing efforts to drive traffic to your site and keep your online guests engaged. And nurture both current and future travelers.
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But what other marketing have you planned?
Here are some ideas
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✔ A newsletter via an opt-in page.
✔ A lead magnet so inviting that readers can't wait to sign up. Followed by a welcome sequence.
✔ And, of course, your blog is still a major player. It serves as a magnet for travelers looking for insider info and your expertise.
04 // NURTURED FOR PROFIT SERVICES
You’ve Got eMail – Newsletter
Did you know?
“A good email ROI can average between 3600% to 4200%, meaning every $1 invested returns an average of $36 to $42.”
— Mailercloud, 2024
Emails are a highly effective tool to engage with your current and future travelers without being salesy, all while sharing your tickling experiences.
Nurtured for Profits – Lead Magnet
Did you know?
Lead magnets are more than just a freebie incentive. They are powerful tools to get your guests' attention, trigger interest, and convert browsers into bookers.
Your lead magnet amplifies your marketing efforts. Imagine offering a comprehensive what-you-need-to-know-when-you-plan-your-trip guide as a DMC, an exclusive around-town walking tour, or a detailed birding discovery guide for your resort.
Clickably Yours – Welcome Sequence
Did you know?
“74% of email subscribers expect to receive a welcome email just after subscribing to a new newsletter. This alone should make it a fundamental part of your email marketing strategy”
— Omnisend, 2024
Yet, 61% of brands overlook welcome sequences, and this number is even higher for travel brands. A top-notch sequence quickly guides new subscribers aka your future travelers from AWARENESS—when they first hear about your resort or DMC service—to INTEREST, where they read reviews or follow you on social media. Finally, we want to bring them to the DECISION stage, where they choose to become your guests, all while building trust.
Blogging Supernova Package – Blog
Did you know?
“Blogs have survived social media, remained relevant amid viral video content, and duked it out with AI.”
— Lyon Content, 2024
This means your blog is still fundamental to your brand because it attracts your ideal travelers, shares valuable info, and spotlights your expertise.
How It Works
My process is as simple and adaptable as you’d need it to be. My goal is to help you grow your travel brand while freeing up your time.
You can bundle the ‘Nurtured for Profits’ Bundle elements as they work best for your brand. I offer 1-month, 3-month, 6-month and 12-month retainers.
Longer retainers = higher savings
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Each month, we’ll have a strategy session in the 1st calendar week, and I'll deliver your bundle in the 3rd week. Like this, your marketing is all set for the following month.
You’ve Got eMail - Newsletter
Emails are a highly effective tool to engage with your current and future travelers.
Here’s What You Get
✔ Detailed copywriting proposal brief
✔ 60-minute strategy session & questionnaire
✔ Email Newsletter
✔ 2 subject lines for split testing
✔ Professional editing for every email to ensure that it’s easy to read and designed to increase click-through rate
✔ 1 free revision
✔ Professional proofreading of the final version
Starts at USD 125
Clickably Yours - Welcome Sequence
A top-notch sequence quickly guides new subscribers through the awareness funnel while building trust.
Here’s What You Get
✔ Detailed copywriting proposal brief
✔ 60-minute strategy session & questionnaire
✔ Capture of Voice-of-Customer (VOC)
✔ Mapping your 3 - 5 email sequence
✔ 2 subject lines for split testing each email
✔ Professional editing for every email to ensure that it’s easy to read and designed to increase click-through rate
✔ 2 free revision
✔ Professional proofreading of the final version
Starts at USD 550
Nurtured for Profits - Lead Magnet
Lead magnets are more than just a freebie incentive. They amplify your marketing efforts.
Here’s What You Get
✔ Detailed copywriting proposal brief
✔ 60-minute strategy session & questionnaire
✔ Lead magnet copy
✔ 2 free revision
✔ Professional proofreading of the final version
Post-copy service:
✔ Wire-framed copy delivery (Google Doc)
✔ Assistance during the copy handover to your designer
Starts at USD 350
Blogging Supernova Package - Blog
Your blog is fundamental to your brand because it shares valuable info and spotlights your expertise.
Here’s What You Get
✔ Detailed copywriting proposal brief
✔ 60-minute strategy session & questionnaire
✔ Value-packed blog post (1000 - 1700 words for DMCs & Agents; 600 - 1000 words for hotels & tour guides)
✔ Professional formatting for every blog to ensure that it’s easy to read and designed to increase click-through rate
✔ Meta Titles and meta descriptions, so Google will find your content, too
✔ 1 free revision
✔ Professional proofreading of the final version
Starts at USD 150 - 200
04 // TESTIMONIALS
Client Love
“What sets her apart is the fusion of creativity and strategic thinking. She's more than a creative mind. She treats your business as her own.”
Manon M.
CEO and Acquisition Director for Mutuland, Land Investment Expert