01 // THE INTRO
You want your marketing to stand out and attract your ideal guests, and you know it all starts with the right words.
But getting those words just right is difficult.
I’m Susanne Michelus, and in case you haven’t guessed … I’m a travel copywriter and content strategist. Also, the founder and trailblazer of Calmento Creative, and genuinely excited to connect with you.
Let me help you clarify your message with done-for-you copy and strategy. So you can stay calm and booked … even Calmento!
02 // MEET ME
Born and raised in Germany, I became a copywriter in 2022 after 3 decades in hospitality.
I worked in fashion, photography, and hospitality for 15 years in New York City.
Then the tiny island of Caye Caulker in Belize stole my heart. It became my wild, sun-kissed home. I opened Yuma’s House Belize, transforming a dark backpackers’ place into a world-travelers-paradise. We serviced 30,000 guests in 10 years, snagging TripAdvisor's Hall-of-Fame award.
So, I not only know the travel and hospitality industries, I’ve run a successful destination.
I love sales and marketing, and I bring all that experience to my work as a travel copywriter.
What’s important to me is that I don’t just send you words - I send you words that support your marketing strategy and the other moving parts of your business.
And I’ve helped numerous travel brands publish websites that were a turning point in their business.
03 // CREDENTIALS
In addition to being a TripAdvisor Hall-of-Famer …
I received my rock-solid copywriting foundation in the ‘Copywriting Inkubator’ program; to reach your goals, I needed proven techniques and processes.
I’m proud to say that I can tackle any copywriting project with confidence and ease.
And, I’m a member of the ‘Confident Copywriting’ coaching group, because feedback and community are everything.
Plus, this helps me stay on top of all the marketing and copywriting industry updates. The digital world is ever-changing, with new tech, shifting language, and unpredictable algorithms.
My North Star compass is set on values of transparency and proven processes. I provide a detailed roadmap that respects your timeline and your investment in every step, decision, and detail.
04 // TESTIMONIALS
Client Love
“... When we hired Susanne, she took a lot of initiative and delivered high-quality work on time, allowing our company to achieve many marketing goals ...”
Diomne Habet
Marketing Coordinator @ ‘The Belize Collection’
