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Copywriting for travel brands to attract your ideal guest and increase bookings. Book your consultation call with Susanne Michelus, Calmento Creative.

Conversion Copywriting
for Conscious Travel Brands

Turn lookers into bookers with strategy-first websites and email messaging 
that attract your ideal traveler and boost your bookings.

01 // THE INTRO

Today, I realized growth is impossible if I don’t fix the way I communicate.

It’s frustrating because I know my service is extraordinary — my guests tell me all the time — but the messaging doesn’t reflect that.

 

When I share my website or emails, I want to be proud, not worried that they won’t understand. Repeating what sets me apart is exhausting."

 

If that sounds familiar, you’re not alone.

 

You’re doing a LOT. Between creating new packages, caring for your travelers, and growing your industry connections, it’s no wonder your messaging slips down the list.

 

And I’m here to help you connect your travel, tourism and hospitality brand with your ideal audience through strategy-first websites and email messaging.

 

Oh, wait. We haven’t met yet?

02 // ABOUT

Copywriting for travel brands to attract your ideal guest and increase bookings. Book your consultation call with Susanne Michelus, Calmento Creative.

Hey There. Susanne Here.

And I’m not your average copywriter.

 

3 decades of navigating the hospitality world from New York City to the tiny island of Caye Caulker in Belize have shaped my understanding of the industry.

 

I've been in the trenches. From the struggles of the front-of-house to the complexities of the back-of-house. Yikes, even under the house. 

 

That firsthand experience means I intimately grasp what your travelers need, having welcomed 30,000 world travelers to my place — a boutique backpackers' spot in Central America.

Website Copywriting for Travel Brands

03 // SERVICES

It’s Time Your Messaging
Matches the Magic of Your Trips

Polished itineraries, luxe rooms and scroll-stopping photos are foundational, but not enough to level up to today’s travelers.

 

Your messaging must stand out in the crowded travel space.

 

Finding the right words starts with client-focused, research-backed and conversion-driven copywriting that boosts your 4 C’s and turns lookers into bookers.

 

As a conversion copywriter for brands committed to community, culture, conservation and commerce, I work with DMCs, niche travel agencies, tour operators and boutique properties.

 

And  I collaborate directly with you or act as an extension of your marketing team.

 

Don’t lose more sleep over these:

 

❌ Miss out on ideal clients due to unclear messaging

❌ Use copy that’s too wordsmithy and doesn’t move the needle

❌ Work with a copywriter who doesn’t get luxury and cultural nuance

Copywriting for travel brands to attract your ideal guest and increase bookings. Book your consultation call with Susanne Michelus, Calmento Creative.

3 Ways We Can Work Together

GRAB-AND-GO 
CONSULT

Get actionable 

copywriting insights 

with a focused 

1-hour consult  

and transform your

messaging and value.

STACKED-FOR-SALES
WEBSITE COPY

Each TRAIL™ website 

bundle supports 

your travelers 

from the moment 

they start browsing 

and boosts your bookings.

LEAD-TO-BOOKED
EMAIL MESSAGING

The ROUTE™ email

messaging framework

reinforce trust, 

addresses objections 

and nudges your leads

toward a YES.

04 // TESTIMONIALS

Client Love

“... the work you have done will transform the entire path of my business. Your insights will not only help elevate the quality of our sales and leads but also will guide us to position our brand in a more refined luxury market ..."

Andrea Morita

CEO & Founder of ‘The Colombian Trip’

05 // YOUR CONSULTATION CALL

Your Guarantee 

You invest in outcomes. I treat that responsibility with client-focused, research-backed and conversion-driven copywriting and a process designed to deliver. That’s why I promise the following from our collaboration:

✔ Weekly project update emails 

✔ Response within 24 hours Monday – Friday

✔ 1 Text snippet to validate your preferred voice (100 words)

✔ 2 free revisions 

✔ Quality assurance with a proofreader so there are zero mistakes when

you go live

✔ Collaboration with your web designer to ensure the copy and design work fluidly together

✔ Post-launch optimization

 

Optimization doesn’t end on launch day. 3 months after your site goes live, I’ll review your analytics to identify any light optimizations that could further boost conversions.

Copywriting for travel brands to attract your ideal guest and increase bookings. Book your consultation call with Susanne Michelus, Calmento Creative.

Let’s Chat About Your Website or Email Messaging

Take advantage of my 30-minute no-strings-attached consultation call.

 

Casual, confidential and did I mention FREE? 

We’ll talk about your copywriting needs and how I can help.

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